Is blogging something small businesses should be doing in 2020?
Is blogging dead? Are we still reading and writing blogs in 2020?
The simple answer is YES!
And if you’re a small business owner, that is something you should be really happy about!
Blogging is still very much alive. In fact, it’s matured over the years and taken on a few new roles.
All of which benefit you and your business greatly.
Here’s why I say that:
We all know blogging establishes you as an expert in your industry.
When you’re focusing on sharing and providing value in your content, you’re seen as knowing what you’re talking about and being super knowledgeable.
Blogging serves you 24 hours a day, seven days a week and in all season of business. Whether that’s during a slow season, when you have more time to focus on creating more content, or during a busy season when getting to create new blog posts is more difficult.
If you’re providing great content and things your audience can use, learn, share, be inspired from, it’ll continue to work from your business for years to come.
You know what they say about giving? You receive!
Which brings me to point number 2.
Or Search Engine Optimisation for those who have no idea what SEO means. Or maybe you do, but you’re not sure what it does and how to use it in your business.
SEO is, simply put, how Google finds your blog posts and website and puts you into its search engine. So when your audience comes looking for you or content relevant to your business, they find you through the content you’ve created.
That’s why it’s so important to blog and keep consistent with it. Blogs have the potential to drive a lot of organic or free traffic to your website. And if what you have on your website is good, you’re inviting that audience to stay, have a browse about, make yourself welcome, I’ll get the kettle on.
And did you know? With the right strategy behind that content, you’ll be flicking that kettle on for years to come because blog content keeps on serving!
Pins to your Posts
Now, we all know and love Pinterest. It’s the pretty sister of social media. But Pinterest is MORE than just that. It’s also a search engine and your audience is using it to find YOU.
Create pins to your blog posts which serve as feelers to draw in more of your audience to your website.
Blog’s best friend
And while Pinterest might be the blog’s pretty sister, podcasting is its best friend.
Why? Because iTunes and Spotify also act as search engines and your audience is able to find you there too. Use that to your advantage by creating a podcast, sharing value and transcribing that into a blogpost for your websites. That’s two types of content in one go and a smart way to market your business.
It’s safe to say blogging is alive and if you’re a small business owner, I think it goes without saying that creating content and blogging is an easy way to generate hard-working, lead-generating, consistent traffic to your website without spending a fortune.
You could actually start a blog for free.
But that’s something for another day.
I hope you’ve found this useful and I hope you, if you’re a small business owner, that you start blogging because it’ll do great things for your business.