Three things photographers need to be doing on Instagram

Three things photographers need to be doing on Instagram

There’s never been a more crucial time to get your content game on Instagram in tip top shape as a photographer.

Instagram is hiding likes and photographers are divided into two camps.
Those who are relieved (maybe they have small followings) and those who are in a right panic and wanting to jump platforms.

Whichever camp you find yourself in, the focus is on quality content now, more so than ever, and not just pretty photos.

We all know you’ve got those down pat… but quality content? ?
Do you know exactly what to say in your instagram captions every time you post?

Here are three things photographers need to be doing on Instagram to make sure they’re reaching the right audience:


Adding the value you offer to your content is super duper important.
Do you know, I mean REALLY know what value you offer your clients? Sprinkle your value into posts to continuously remind your audience what it is you do and how you can help them.

When I photographed weddings, the value I offered was that I could help brides who struggled with posing and being in front of a camera look natural. How? By providing gentle guidance and natural-looking poses.

I’d use images where my brides looked relaxed and beautiful and more importantly, reminded other brides that I can help.

Can you see my value? Can you see how I help my client?


Attention is now on showing up consistently, engaging as yourself and posting content that tells a story (not just Pinterest quotes and the couple’s names).

Spend at least 30 minutes each day engaging and interacting with your ideal audience, venues, service providers etc. on Instagram.

How do you find brides? Follow venues in your area and watch the comments.

Interact there and provide value and insight where possible and your dream bride will click through to you to see what you’re all about. The key point is, always provide value.


And lastly, be you. Be authentically you.

Dream clients are going to connect with you, and when you’re producing content that packs personality, you’re right on track to building trust.

Don’t be afraid to share who you are, your opinions, and your advice.

You are pro enough!

Want more Instagram tips for photographers? Follow along!

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